AppOnboard could help Buildbox make a splash by offering a competitive plan for first time users (perhaps by introducing a certain amount of free mobile exports for its free plan) and introducing a business plan for teams of developers keen to use the software. The company has dedicated plans for businesses, something Buildbox does not. Unity's personal plan is extremely tempting for first time game developers as it offers access to a lot for functionality for free. If Buildbox really wants to make a dent, make users a deal they cannot refuse. AppOnboard is young and scrappy enough to make deals to help it grow rapidly. A deal with Voodoo.io, one of the giants of the hyper-casual game world, would be great (the company has published games made with Buildbox before) but a deal with a PC or console game publisher would be a coup. The company has already made a partnership with British mobile game publisher Kwalee and this is a good start to getting more users. If Seavers wants to make waves, he should strike partnerships with as many game publishers as possible. Ensure Buildbox is on the lips of every developer.Challenge Unity Technologies on pricing.There are nine key things Seavers can do in the short to long term: This level of experience will be crucial to help Buildbox grow and compete against bigger competitors such as Unity Technologies as well as smaller competitors such as YoYo Games' GameMaker Studio 2. Seavers has over 25 years' experience in the gaming industry, as Venturebeat notes: "Seavers is a 25-year game and software veteran who was most recently CTO of Riot Games and was heavily involved in the creation of Riot’s Legends of Runeterra as well as League of Legends." League of Legends is one of the biggest eSports titles, with numerous competitions and teams vying to compete for titles. Valorant, despite being a newer game, has the potential to be one of the biggest multiplayer shooters, right up there with Apex Legends and Call of Duty: Warzone. PC gamers will know them as the creators of League of Legends and Valorant. Why Seavers Is Important to Buildbox's Future The company announced in 2017 that over 100 games built with Buildbox have been featured by Apple, with 500,000 Buildbox users and growing (announced in 2019, the numbers would have grown since then). Some of the most famous games built with Buildbox include Phases, The Line Zen, Color Switch, The Pit and many more. Acquired Buildbox in 2019.Buildbox was founded in 2014 by Trey Smith and Nik Rudenko. Firstly, let us look at some stats about AppOnboard, the company that acquired it: Founded in 2016.Raised $35m from investors. Between 11-50 employees according to Crunchbase. Meet the David: Buildboxīuildbox is the David in this battle. CV includes being CEO at EA, stints at PepsiCo and Clorox and co-founding Elevation Partners in 2004.Unity's engine was launched in 2005.Unity's engine can be used with over 25 gaming platforms.1.3 million developers use Unity's engine. 2,000+ employees worldwide.$1.3bn funding raised.Led by John Riccitiello. Unity is a behemoth in the world of games development. This is going to lead to a very interesting David vs Goliath battle between AppOnboard's Buildbox and Unity Technologies. AppOnboard has raised $35m from investors, according to Crunchbase, and the new appointment could lead to new funding rounds when the time is right. Zweig himself is an experienced entrepreneur, having co-founded AdColony in 2008 (sold to Opera for $350m in 2014) and co-founded AppOnboard in 2016. This could be one of the biggest wins for the company ever since Jonathan Zweig and AppOnboard acquired Buildbox last year. As someone who has used both Buildbox and Unity to make games, I read with extreme interest a post by Venturebeat about the announcement of AppOnboard's new CEO, Mike Seavers.
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